Who we are
About
A small agency doing focused work for ambitious B2B companies. We don't take every project. Only the ones we can win.
Our belief
Most B2B companies are undifferentiated. They say the same things, look the same way, and compete on price because they haven't done the hard work of figuring out why they're actually better.
Unit exists to fix that. We work at the intersection of strategy and craft — doing the thinking that produces a defensible position, then building the brand and digital presence to express it. The result is companies that win more of the deals they should win.
How we work
Clarity over complexity
The best brands are the simplest. We strip away everything that doesn't serve the buyer — and make what remains unmissable.
Specificity over scale
We work with fewer clients on purpose. Every engagement gets our full attention. You won't be managed by juniors or handed off after onboarding.
Strategy first
We don't design until we've done the thinking. Every visual decision is a strategic one. That's what separates a brand from a logo.
Built to last
We build for the long arc. Brand systems that evolve with the company. Strategies that hold up as the market shifts.
The team
Sarah Okafor
Founding Partner, Strategy
15 years building brand strategy for enterprise software, fintech, and professional services companies across North America and Europe.
Marcus Chen
Founding Partner, Design
Former design director with a decade of B2B identity work. Believes that precision in craft is a form of respect for the buyer.
Dana Reyes
Digital Strategy Director
Spent eight years leading demand generation at high-growth SaaS companies. Now uses that knowledge from the outside to help clients build better pipelines.
Think we might be a fit?
Start a conversation →